248 Sustainable Strategy
The brief was to create an Identity for sustainable strategies to be implemented by the UAE government. The requirement was that each company should come up with 8 new ideas, from which they create 4 new ideas from which they will implement 2 ideas every quarter. The brand had to be locally and internationally recognizable.
The identity that I came up with was mainly abstracted from the 2, 4, 8 concept, overlapping the numbers allowed for positive and negative interaction. Thus allowing for a dynamic shape that can be seen indirectly.
Work has been produced under the license of © 2017 Elephant Digital Advertising LLC
Branding: Logo Creation
Marketing Collateral: Conference logo banners | Flags | ID Cards