The Levantine region is a crossroads of people and cultures. Borrowing from Western Asia, Eastern Mediterranean and Northeastern Africa, the Levant is seasoned with years of heritage and glazed with diversity.  Awani draws its inspiration from classic Levantine cuisine, serving authentic flavors from the Arabian plate – with traces of modern-day fusion. Even today, the way of centuries-old Levantine cooking continues to influence local dishes from the region through shared culinary traditions catered to the dined and refined connoisseurs of the Arabic cuisine. Serving homemade dishes prepared by expert chefs, Awani is a tribute to the Arabic hospitality.

 

The main project was to create a new look and feel of the brand through the brand elements and marketing collaterals. The second part of the project was to facelift the brand and its marketing collateral by abstracting the brand's design elements to its core shapes and colors. The brand went through a detailed facelift creating a new look and feel for the brand.

Work has been produced under the license of © 2017 Elephant Digital Advertising LLC