Dubai Inovation Strategy

The project was to create an identity for the Executive Office of Dubai that functioned under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum. The idea was to create a strong conceptual brand mark that is based on the future of Dubai. The name of the project was Dubai + 10 that would be 10 years ahead in terms of innovation and visualization. 

To be able to create a strong concept, we had to analyze the history of innovation and its potential future. We needed to create a futuristic identity that would stand on its own for what the vision of Dubai 10 would be. I tried to imagine the future of Dubai in 10 years, and decided to bend the rules of dimensions conceptually and visually in my dimensional space approach.

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