New World Hospitality company is the mother company of other hospitality-related companies, the brief was to create a simple logomark that is corporate in its design language and elements. The orange color was introduced in combination with grey to give the brand a strong contrast for an enthusiastic feel by balancing it with a neutral grey color. The brandmark was designed to stand strong on its own by its modern design. A clean typeface was chosen such as Helvetica Ltd Pro to keep the brand timeless. The mother company has subbrands such as Colaba which is a restaurant brand, with a contemporary look and feel but with a playful design execution. 

 

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