Operation Falafel - Illustrations
About Operation Falafel:
The original ‘Street Food’ experience, Operation: Falafel is a Dubai-born fresh casual chain of restaurants that operate on the concept of ‘Revival & Survival’ of Arabic cuisine. Balancing old-street ﬂavors with Twenty-First Century trends, it is a combination of fresh experiences that promises its customers a surprising integration of the past with the present. In a contemporary space, Operation: Falafel creates a mood common to the old street marketplace. Organizing its service model into individual food stations that mimic food carts on the street. Fresh ingredients and traditional recipes make Operation: Falafel a trailblazer among Dubai’s Fresh Casual category. Pioneering authentic Arabic cuisine with a history and a story – offering high-consumer appeal and massive marketability for local and global franchise opportunities. We could try to explain the Operation: Falafel experience in so many words, but ‘Indoor Street Market in a Contemporary Look’ feels just about right.
To keep its authentic look and feel of arabian street like sceneries, I sketched the backgrounds by hand and digitized them for Operation Falafel. The backgrounds have been used on their packaging and other marketing collaterals, it became their main elements that was used throughout their visual communication.
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