The brand was developed to help to advertise the Surfbite Beach Restaurant menu at the beach. In Dubai a lot of small food trucks are present at the beaches. Surfbite from its name suggests is a server brand, when finish serving in the water customers can have a meal at the beach. The small restaurant was built along the beach where the design of the store was inspired by the surf look and feel. Keeping this mind the Wordmark and collaterals are designed around that. The logo has been developed by one of our designers where I added the final touch to it. I than designed the food menu and other marketing collaterals. It was important to keep the look and feel as original as possible. The elements designed for the menu were carefully selected and designed to be in perfect harmony.

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