The Sweet Empire is branding that I created for a private business in the UK. The idea was to create a brand that is minimal in its wordmark with an element that is recognized by its audiences. Making it more high end I concentrated using black as the main color and reflecting the candy look and feel with the most prominent color that is there in the candy products. The below products are prototypes that have been created and implemented. The big Package is used for a loyalty program, where customers can sign up to and get their sweets delivered to their doorsteps.

The brand will be promoted through social media channels mainly to allow strong demographic reach at the same time creating a large base of followers who would subscribe to their loyalty program.

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