The brand was named Bahria before that was a seafood cuisine restaurant on the JBR walk. The holding company called AWJ wanted to rebrand the restaurant and reposition it in the market.  

 

The brand in terms of food had to reflect seafood, International and American dishes with keeping Bahria’s best sellers. 

 

​The look & Feel: Beach house, relaxed, American diner thus keeping in mind the American colors that would be reflected in the logo and marketing collateral.The Name Catch 22 is a twist on the term ‘catch’ which is used by fisherman and seafood-related matters and the fact that ‘Catch 22’ as a term is the terminology used when you’re facing a dilemma.

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