Germany - Köln      |     © Copyright 2019 Wunderatelier. All rights reserved.    |    patrickneuschaefer@gmail.com

DARE Indoor Adventure Park

This concept is based on the design style of the brand which is the combination of Urban and Graffiti “Eclectic”
“Eclecticism” is a conceptual approach that does not hold rigidly to a single style or set of assumptions, but instead draws upon multiple theories, styles, or ideas to gain complementary insights into creating a personalized experience. The eclectic style is a perfect choice for those who love to mix styles. Don't think of eclectic as being cluttered, but instead as a careful gathering of interesting elements that all work together. This style can be seen in creating a cohesive look using colors, textures, and/or shapes. It gives an opportunity to mix different themes, periods, and even cultures to create something you call your own.The notion of 'Urban Art' developed from street art which is primarily concerned with graffiti culture. The park will be dense with games and graffiti which will excite the visitors.


Besides having the graffiti and the urban style we will have the tech part which will add to the adventure and make the visitors challenge themselves more. Even though the tech is not much within the games we have the elements are taken out from the gaming environments and combined with our physical environment.

Work has been produced under the license of © 2019 Elephant Digital Advertising LLC

Deliverables

BRANDING: Brand Strategy | DNA | Moodbaord | Identity Design | Stationary |  Iconography | Guidelines

DIGITAL:  Email Signature

Identity Design & Applications

Show More