Logo De Chao is an Authentic Brazilian Steakhouse that offers the churrasco experience the taste of Southern Brazil. It is a fine dining, full-service Brazilian steakhouse or churrascaria. Fogo de Chão currently operates 29 locations in the United States of America and nine locations in Brazil. The name Fogo de Chao means "fire of ground" and summarizes the traditional gaucho method of roasting meats over an open fire. We are chefs born into the centuries-old Southern Brazilian grilling tradition of churrasco, respecting our ingredients by cooking them slowly and exposing their natural Flavors.

 

Fogo opened its doors in the Middle-East in Saudi Arabia and UAE, for that we had to develop an advertising campaign including all marketing collaterals that would support their opening. The challenge was that all the collaterals had to be translated and the messaging had to be adapted to the Middle-Eastern clientele.

 

My approach was simple and to the point, tailored to match the clientele taste in the UAE and Saudi Arabia. All artworks had to be designed to tell the story of the churrasco experience since the audience did not really know the style of this Brazilian dining.

 

Artworks that originated in the U.S and Brazil had to be redesigned to meet the Middle-Eastern market.

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